Assumptions about our customers are the rocks we wreck upon. Here's a useful way to think about and organise your investigations to avoid confirmation bias. This article includes some tips for success …
Converting ideas to action is not easy in a large organisation. But the frame of a "minimum valuable service" can be immensely helpful to get things underway and start learning through doing. This article includes some useful DIY tips …
From time to time there are days like this. Here's a brief reflection on why I design with groups of customers and clients, and the value of dialogue to generate change.
Using design thinking is always a bit experimental. But trying stuff out may be the only way to go. So here's an application of complexity theory to your choice of problem solving methods …