A selected portfolio of completed work

Max Adler

Design and Innovation

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Fertile Futures
Investigating global trends and blending them with insights about New Zealand farmers and their farming practices to identify opportunities for the future of fertiliser in an increasingly sensitive environmental and consumer context.
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Staying on Track
Discovering how to help young people enjoy and persist with athletics in New Zealand. The project came about from concerns about the sharp drop off among teenagers in the sport.
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Activating Auckland
Developing new services to reach and assist Aucklanders who struggle to get active. Auckland Pools and Leisure wanted to both grow its market but do it in a way that ensured access for all people.
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Rolling out the Stops
Resolving issues in the national rollout of fibre optic broadband. Many households experienced significant delays in provision. There was a need to try to make the process easier for people.
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Deeply Committed
Finding ways to retain and grow supporters' commitment to Amnesty International. The focus of the project was learning from supporters where the source of their commitment lay and the variations on their relationship with Amnesty that would work best for them.
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It's in the Air
Assisting in the trial and launch of wireless broadband. As a relatively new service with many options for where and whom to serve, the client needed a way to prioritise development and launch.
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In the Age of Google
Exploring how to leverage the strengths of an iconic New Zealand directories brand to innovate its product system. The project came about from competitive pressures and the changing value of digital marketing in the age of Google.
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Workers' Journey
Exploring the customer service skills and motivations that would keep Auckland Council well connected to its citizens in a time when the communication needs and preferences of Aucklanders were changing.
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At the Front Door
A review of Auckland Council’s "front door" customer channels strategy. It became evident there was a need to coordinate innovations at those channels to help customers, and that channel design needed to adapt to the customer who moved readily across channels to get assistance.
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Design in the Basement
Using co-design to test the Basement’s purpose and vision in the wider NZ and international scene and assist theatre artists to shape their businesses.
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Creative Agenda
It's not all projects …. I've done many short engagements from 3 hours to 3 days. Workshops with groups of 5 to 150 customers and/or employees using creative processes to stretch thinking, identify opportunities, define potential solutions, and learn new forms of inquiry and problem solving.
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Humanise
Humanise was a public co-design experience that demonstrated in a rapid format, how we can better attune services, events and products to the significant needs of New Zealanders.
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